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Panasonic Indoor Vegetable Farm Offers More Opportunities for Farm-To-Table Experience

Press Release   •   Nov 12, 2015 16:54 +08

12 November 2015, Singapore – Panasonic Factory Solutions Asia Pacific (Panasonic) retails locally-harvested produce from its indoor agriculture facility under the Veggie Life brand. Extending commercial operations of Singapore’s first licensed indoor vegetable farm, Veggie Life salad mixes are now available at selected local supermarket chains to offer customers a truly farm-to-table salad experience. In the last year, the indoor farm has also expanded its annual production capacity from 3.6 tonnes to 81 tonnes. It is on target to contribute 5% to Singapore’s local production by FY2016[1].

Veggie Life hits the shelves

Hideki Baba, Managing Director, Panasonic Factory Solutions Asia Pacific said, “In Singapore, land scarcity can prove challenging. From its inception, our aim with the indoor vegetable farm is to combine Panasonic’s technological and manufacturing expertise to contribute to Singapore’s food self-sufficiency level and consistently cultivate top-quality crops via a sustainable agriculture system. Locally-sourced and therefore fresh ingredients are crucial to the farm-to-table experience, and we are pleased to be able to provide that through our Veggie Life salad mixes. Further, there is growing support for local food production in recent years.”

Veggie Life currently offers a range of three nutrient-dense salad mixes for consumers on-the-go: Antioxidant Mix, Nourish Mix and Vibrant Mix[2]. These are available at the following supermarket chains: Emporium Shokuhin, Isetan Scotts supermarket, Isetan Westgate supermarket and MEIDI-YA. By the end of this month, consumers will also be able to enjoy Veggie Life salads at Big Box Hypermart and selected FairPrice supermarkets.

Veggie Life salads feature locally-harvested, premium quality vegetables that are cultivated in the indoor farm’s controlled soil-based, pesticide-free environment with optimum cultivation conditions to ensure stable, nutritious, high-quality production, complying with AVA and HACCP’s stringent food safety standards. The produce is then harvested, packaged on-site and delivered on the same day to maximise freshness.

In collaboration with Singapore’s Food Innovation & Resource Centre, Panasonic led research and development efforts to ensure that the ingredients of each Veggie Life salad combination provide optimal nutritional benefits to support a healthy lifestyle and complement in taste.

Expanded commercial partnerships

Since July 2014, the indoor agriculture farm has expanded its cultivation area to 634m2 from 77m2. 38 types of vegetables are now harvested in the facility, supporting an annual production capacity of 81 tonnes. The indoor farm has put in place a seeding and potting automation system which helps double productivity.

At present, Panasonic supplies to HORECA (hotels, restaurants and catering companies) such as Resorts World Sentosa, Les Amis Restaurant and Ootoya Japanese Restaurant.

Looking ahead, the company will assess market demand for further commercial expansion to restaurants and other supermarkets. As one of the leading factory automation solutions providers, Panasonic Factory Solutions Asia Pacific is committed to design and develop indoor agriculture solutions to meet market demand for stable and sustainable production of locally-harvested premium quality crops.

[1] FY2016: financial year ending March 2017

[2] Refer to infographic for more details on salad mixes

About Panasonic Asia Pacific

Panasonic Asia Pacific provides the whole range of the brand’s products and solutions across the Southeast Asia and Oceania (APAC) region, covering 27 countries including 10 offices in Australia, Cambodia, Indonesia, Malaysia, Myanmar, New Zealand, Philippines, Singapore, Thailand and Vietnam.

Based in Singapore, Panasonic Asia Pacific regional headquarters focuses on creating A Better Life, A Better World by promoting its Business-to-Business portfolio while maintaining solid Business-to-Consumer growth. The region has 40 manufacturing sites, supporting Panasonic’s global production activities in the housing, agriculture, energy solutions, appliances, components and devices sectors. For more information:

About Panasonic Factory Solutions Asia Pacific

Panasonic Factory Solutions Asia Pacific (PFSAP), a registered business of Panasonic Asia Pacific Pte. Ltd., delivers innovative solutions that add significant value to customers’ production and process, aimed at enhancing output.

PFSAP has manufactured Auto Insertion (AI) machines in-house since 1989. Over the years, PFSAP has added Surface Mount Technology (SMT) machines and Microelectronics machines with manufacturing capabilities to its product range. In October 2013, the facility established its indoor agriculture farm, which currently produces premium Japanese vegetables for local consumption. The crops are grown in controlled soil-based environment with optimized cultivation conditions.