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Panasonic Aims to Support Cambodia’s Economic Development through Full Range of Capabilities Showcased at Solutions Expo

Press Release   •   Jan 15, 2015 11:00 +08

15 January 2015, Phnom Penh, Cambodia – Panasonic Solutions Expo opened today at the Sofitel Hotel; the first big scale, centralised showcase of the company’s full suite of technology, business-to-consumer (B2C) products and business-to-business (B2B) solutions for the Cambodia market. The Expo spans across six experiential booths – Corporate Branding, Residential, Energy Solutions, Hotel, Education and Store – to bring about ‘A Better Life, A Better World’ for consumers and business partners.

Booth Overview

  1. Corporate Branding Zone walks visitors through Panasonic’s milestones in the last 50 years
  2. Residential Zone consists of “Made in Japan” products demonstrating Japan’s high quality and advanced technology
  3. Energy Solutions Zone highlights solutions for those living in areas with limited electrical infrastructure
  4. Hotel Zone integrates communications and security solutions which aim to enhance hotel visitors’ experience
  5. Education Zone exhibits interactive and collaborative technology to make learning fun
  6. Store Zone showcases Panasonic’s cold chain solutions

“Cambodia’s real economic growth has steadily increased by an average of 7% annually for the last seven years. This is a positive indication of its future development potential. As the country continues to progress, I am confident Panasonic’s innovative technologies, high-quality products and integrated solutions can support this growth effectively. As one of our four strategic markets in the Asia Pacific region, I foresee the market as a significant contributor to our global sales target of 10 trillion Japanese Yen by 2018, the company’s 100 th anniversary,” said Junichiro Kitagawa, Managing Director, Panasonic Asia Pacific.

New Integrated Panasonic Showrooms and Service Centres

As part of the company’s business strategy to increase customer touch points, Panasonic will open an integrated showroom and service centre in Phnom Penh by May 2015. The facility will showcase Panasonic’s full B2C and B2B offerings and provide after-sales support services. Panasonic Cooking and Panasonic Beauty corners enable customers to experience the products first-hand. The dedicated service centre in Siem Reap, also scheduled to be open by May 2015, will provide similar support and repair services.

Hidehiko Kondo, Chief Representative, Panasonic Asia Pacific Cambodia Office, commented,“We will realise ‘A Better Life, A Better World’ for our Cambodian customers through a combination of B2C products, B2B solutions as well as CSR activities. As the country develops, Panasonic will focus on supporting Cambodia’s infrastructure needs be it transportation, hotels, residential or commercial. In addition, we hope to improve quality of living in rural areas through lighting solutions such as renewable energy generation systems and solar lanterns. Ultimately, not only does Panasonic seek to tailor products to fulfil local requirements, but also replicate successful global projects here in Cambodia.”

About Panasonic

Panasonic Corporation is a worldwide leader in the development and engineering of electronic technologies and solutions for customers in residential, non-residential, mobility and personal applications. Since its founding in 1918, the company has expanded globally and now operates about 500 consolidated companies worldwide, recording consolidated net sales of 7.74 trillion yen for the year ended March 31, 2014. Committed to pursuing new value through innovation across divisional lines, the company strives to create a better life and a better world for its customers. For more information about Panasonic, please visit the company's website at http://panasonic.net/.

About Panasonic Asia Pacific

Panasonic Asia Pacific provides the whole range of the brand’s products and solutions across the South East Asia and Pacific (APAC) region. The company focuses on promoting its Business-to-Business portfolio, such as in the field of energy solutions, whilst maintaining solid Business-to-Consumer growth, in line with the group’s global direction.

The region has 45 manufacturing sites, which hold as a key hub for Panasonic’s global production activities supporting the consumer, solutions and components and devices business. Based in Singapore, Panasonic Asia Pacific regional headquarter encourages locally-initiated energy solutions partnerships and businesses. Panasonic Asia Pacific will continue to promote green innovation and reduce its regional carbon dioxide emissions footprint in support of Panasonic’s global eco initiatives.

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